SuperMegaMindConsumer data only · not B2B
You have a customer list. We’ll tell you who’s actually on it.
Upload a CSV of your customers. We match it against 264,746,311 U.S. consumer records across up to 307 attributes and hand back an aggregate profile — percentages and index scores versus the national baseline. You never get another person’s record back, not even your own customers’.
Agency or enterprise? Talk to us about client workspaces.
A CSV goes in. An answer comes out.
What you upload
email,first,last,zip
j****@gmail.com,…
m****@yahoo.com,…
s****@icloud.com,…
r****@gmail.com,…
… 1,196 more rows
What you get back
- 4.2x
- more likely to camp than the national average
- 80%
- own their home, against 62% nationally
- 2.8x
- concentrated in Colorado
- 2.0x
- more likely to own a business
- 0.4x
- as likely to be a gamer. Stop buying that inventory.
What you get
- Percentages and index scores for your customer base against a 264,746,311-record national baseline.
- A hosted report page you can keep private or publish and share.
- Consumer data only -- household and individual attributes, nothing firmographic.
What you don’t
- Never per-record output -- no name, address, or contact info comes back, not even your own customers', re-served to you.
- Not a B2B tool -- consumer household data can't size a B2B market, so we don't sell it as one.
- Not a data export or an enrichment feed -- you get a report, not a file of records.
How your data is protected
- hashing
- Names, emails, and phone numbers are hashed with SHA-256 the instant they’re read, in memory. The raw values are never written to disk.
- storage
- There is no database table for uploaded records — not encrypted, not temporary, not at all. Only the aggregate statistics your report shows are ever stored.
- scale
- 264,746,311 U.S. consumer records, up to 307 attributes each, is what your list gets compared against.
- output
- Percentages and index scores, never per-record data. A report can tell you 41% of your customers are homeowners; it will never hand back which ones.
Who this is for
Founders raising VC
A national-scale, index-backed customer profile is a sturdier TAM slide than a bottoms-up guess.
Product & audience expansion
See which adjacent segments already look like your base before you build for them.
Head of marketing
Know who your customers actually are before you brief an agency or buy a media plan against a guess.
Account management
Segment an existing book by who over-indexes on what, without opening a spreadsheet.
A real report, not a mockup
The top of an example free report, rendered by the same components real reports use. Every attribute gets its own index against the national rate.
1,200 records uploaded · 948 matched · 79% match rate
Aggressively outdoorsy homeowners skew 2.8x national toward Colorado.
Camping Enthusiast
422
54.9% of matched customers
State · Colorado
282
20% of matched customers
Avid Hunter
236
22.2% of matched customers
Enthusiasts
Dog Present In Household
59.1% coverage
59.1%144 idxCamping Enthusiast
54.9% coverage
54.9%422 idxInterest In Travel
45.4% coverage
45.4%165 idxGardening Enthusiast
40.1% coverage
40.1%164 idxTravels Domestically
40.1% coverage
40.1%120 idxCat Present In Household
35.9% coverage
35.9%118 idxCharitable Donors
32.7% coverage
32.7%161 idxAvid Hunter
22.2% coverage
22.2%236 idxBoating Enthusiast
15.8% coverage
15.8%145 idxVideo Gamer
6.3% coverage
6.3%36 idxGame Player
5.3% coverage
5.3%37 idx
Home Related Demographics
Home Owner Renter
Home Owner
80.2% coverage
80.2%124 idxDwelling Type
Multiple Family Dwelling Unit
7.4% coverage
7.4%45 idx
Free to try, honest about what’s next
Free
$0
- Up to 500 records
- Full profile, branded
- Shareable report page
Paid
$49
- Up to 50,000 records
- Full profile, every attribute
- One-time payment, no subscription
Agencies & enterprise
Talk to us
- Many client lists, one account
- Lists over 50,000 records
- White-label reports